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Investec Private Banking

Can data tell your whole story?



To find out, we presented three Out of the Ordinary
individuals with how data sees them.

How does data see you?

Data view   |   Real view

Demographic data

33 years old
South African
Male

Education data

Attended a private school
Studied advertising

Career data

Likely to work in
his field of study

Likely to be in
middle management

Play video

Beyond the data

Data view   |   Real view

Luke Jedeikin

Co-founder of Superbalist.com

While Luke’s age and qualification
data suggest he’s currently in
middle management, he took a huge
risk in a completely new direction
and started his own business.

Luke’s business specialises in
curated design and apparel aimed
at millennials, run by millennials,
with over one million members.

“The things that describe me as
an individual would be more
values-based than demographic-
and psychographic-based.”
– Luke Jedeikin

Play video

How does data see you?

Data view   |   Real view

Demographic data

Under 35 years old
South African
Female

Education data

University graduate

Psychographic data

Not likely to blog
Values the security
of employment

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Beyond the data

Data view   |   Real view

Nothando Moleketi

Co-founder of ReWare, foodie

Nothando’s data suggests she
values the security of a full-time
job. Actually, she spends much of
her time pursuing passion projects
and new business opportunities.

Nothando co-founded THE WKND SOCIAL
and writes a popular food blog
as well as a magazine column.
She’s also working on a
South African food biography.

“I feel concerned that these data points
are the primary pieces of data used
to assess who we are as individuals.”
– Nothando Moleketi

Play video

How does data see you?

Data view   |   Real view

Demographic data

28 years old
South African
Male

Education data

Registered auditor and
chartered accountant

Career data

Unlikely to own
his own company

Currently working as an
auditor at a big firm

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Beyond the data

Data view   |   Real view

Abed Tau

Businessman and chartered accountant

The data of people in the same profession
and age group as Abed suggests that he’s
unlikely to own his own company, while in
reality, he’s an accomplished businessman.

Abed is the director and co-founder
of Tuta-Me, which connects learners
and tutors online, making education
accessible from anywhere.

“There’s more to the story than making
an assumption. I certainly think I’m
more than the data that was presented.”
– Abed Tau

Play video

What are the advantages and shortfalls
of data being used to define
us as individuals?

Let’s take a look behind the data.

Are you what your data
suggests you are?
Or are you something
more than that?

Find out how Investec Private Bank sees you

Where others see you as the sum of data,

we see you.


Become an Investec client

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Do I qualify?

At Investec Private Banking, we offer our specialised services to young professionals right at the beginning of their careers. Because our qualifying criteria is so select, we are able to see our clients as more than just their data, and get to know and understand their specific banking needs.

So, if you have qualified as, or are studying to become, a chartered accountant, medical specialist, actuary, attorney, engineer or airline pilot, we would like to speak to you.

If you are unsure whether you qualify, chat to us. Our specialist bankers will happily help you with any queries.

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Lorem ipsum dolor sit amet, consectetur adipisicing elit. Obcaecati nemo architecto magnam eos suscipit, hic repudiandae sapiente, excepturi quasi eligendi nisi eius asperiores molestiae deserunt, ratione dolore optio veritatis tenetur. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Obcaecati nemo architecto magnam eos suscipit, hic repudiandae sapiente, excepturi quasi eligendi nisi eius asperiores molestiae deserunt, ratione dolore optio veritatis tenetur.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Obcaecati nemo architecto magnam eos suscipit, hic repudiandae sapiente, excepturi quasi eligendi nisi eius asperiores molestiae deserunt, ratione dolore optio veritatis tenetur.